Treasure Your River
For our latest campaign we have once again joined forces with Hubbub. We are calling on businesses, residents and organisations situated along five of the UK’s biggest rivers to support a significant new campaign, preventing and reducing the amount of litter entering our waterways (and subsequently the oceans). Research from the Canal and River Trust shows that around 500,000 items of litter enter the sea from UK rivers every year and that's just in Canal and River Trust managed waterways, so it’s probably much more than that for all the UK rivers!
The latest Hubbub research shows that 48% of people don’t believe that litter entering drains can easily end up in rivers and then the sea. The survey of 2,000 UK residents also suggested that 64% of people feel helpless about tackling the ocean litter crisis and 75% would like to do more to reduce the amount of litter ending up in the sea.
The study revealed that 81% of people believe businesses should be doing more to tackle the issue. In response, Treasure your River gives organisations the opportunity to get involved in a large-scale campaign that has already brought together a strong coalition of organisations including the Rivers Trust, Thames 21, Keep Wales Tidy, Mersey Rivers Trust, Changeworks and Sustainable Hive.
80% of plastic in our oceans comes from rivers
Catch it while you can.
Join the largest ever collaboration to reduce litter along
5 major UK rivers including the Thames, Avon, Severn, Forth and Mersey.