Treasure Your River
For our latest campaign, we are joining Hubbub who are today calling on businesses, residents and organisations situated along five of the UK’s biggest rivers to unite behind a significant new campaign to prevent and reduce the amount of litter entering our waterways and subsequently the oceans. Research from the Canal and River Trust discovered 500,000 items of litter make their way into the sea from UK rivers every year.
However new Hubbub research shows that 48% of people don’t believe that litter entering drains can easily end up in rivers and then the sea. The survey of 2,000 UK residents suggests that 64% of people feel helpless about tackling the ocean litter crisis and 75% would like to do more to reduce the amount of litter ending up in the sea.