We were challenged to design an online HTML game which would help children grasp the concept of sustainability with additional complementary challenges designed for use in lessons. This, in turn, would then encourage them to adapt their own behaviour.
In response, working with Aardman Animations Ltd, we created 'Sustainable Shaun' in which players have to help Shaun build a new eco-friendly place to live for the stray animals of the Big City, making sure to keep them all happy by building new creations.
Buildings help to provide citizens with all that they need; recycling and reusing different resources, growing food, producing energy, providing transport and improving nature in a players very own sustainable city.
Sustainable Shaun has gone on to win a covetable TIGA award for 'Best Game with a Purpose' and has been translated into 23 European languages by the European Commission